There’s any old saying:
It’s not what you know, it’s who you know
This is the basic reason for networking, whether on-line or off. Facebook is great for swapping funny images and keeping in touch with friends, but when it comes to your professional life, then your online networking should be done via LinkedIn. And here’s why:
- As of June 2013, there are 225 million people on LinkedIn. That’s an awful lot of people by any stretch of the imagination, and all of them are professionals. Whatever level of job you are looking for, your future colleagues and bosses are there, and because it’s a social network, this is where you can connect with them, get to know them and find out about the jobs that are out there.
- There are 3.1 million company profiles on LinkedIn. Many of these profiles include tabs for jobs, where they display the jobs currently being advertised. Some of those jobs won’t be advertised any where else.
- The company profiles also tell you what the most common skills that company employees have. This is really important information, especially if there is a company you would like to work for. Do you share the same type of skills?
- There are over 1 million groups on LinkedIn. This is where you can start, or join, discussions talk about your area of expertise, get to know people and build up your network of connections. It’s also where some jobs are advertised.
- 93% of recruiters used LinkedIn to recruit for permanent and temporary job and 89% of recruiters successfully recruited using LinkedIn. This means that the people who are looking for employees go looking for, and find them, on LinkedIn. If you’re not there, you can’t get found!
- The average recruiter has 616 connections on LinkedIn. This means that they have a core group of people that they can call upon when a job opportunity comes up.
- When LinkedIn carries out a search for example for a specific skillset, it displays the results by connectedness to the person carrying out the search. This means that 1st degree connections are shown first, then 2nd degree, 3rd degree, groups and everyone else. If you connect with recruitment consultants who specialise in your area of expertise, you’ll get found higher up in the search results.
- 77% of all job openings are posted on LinkedIn and 48% are ONLY posted there. If you’re not on LinkedIn, you are missing out on all those opportunities for work.
- 38% of job seekers used LinkedIn to find work in 2012 and 19% of job seekers had a contact share a job in 2012. This means that many job seekers aren’t using LinkedIn.
- LinkedIn is in 200 countries and in 20 different languages. This means that the jobs being advertised are all over the world. Great if you’re willing to travel.
There are many reasons job seekers need Linkedin and these are just my 10. If you’d like to learn more about LinkedIn, why not take one of my courses on Udemy?