How to use LinkedIn to land your first job

How to use LinkedIn to land your first job

How to use LinkedIn to land your first job

It’s August and students from around the world have learned their results and are hoping that they are sufficient to get the university place that they wanted. To get the most from your studies, and to help you get a job when you graduate, you need to get some experience, and this is usually done via work experience and internships. Believe or not, many companies who offer internships are already starting the groundwork for next years intake, and you need to be doing some groundwork too.

Why you should be using LinkedIn to find your first job?

LinkedIn should be part of every job seeker’s arsenal. A study in 2012 found that:

  • 93% of recruiters used LinkedIn to recruit for permanent and temporary jobs
  • 77% of all job openings were posted on LinkedIn and 48% were ONLY posted there

I might have been sceptical about these figures, but for two facts:

  • whilst working in the UK, a colleague suggested that my husband sign up to LinkedIn as a great source for jobs. This was in 2009. My husband did so, and came across a job in one of the groups he was a member of. At the height of the worlds biggest crash, he was able to land a job that paid more than he’d earned before.
  • a neighbour of mine in Ireland is a recruitment agent, and he told me many years ago that he only uses LinkedIn to find candidates for positions he has to fill. Let me say that again: he ONLY uses LinkedIn to fill jobs.

So if you’re a professional and you’re looking for work, then you really do need to be on LinkedIn. Here are my 4 steps for getting a job using LinkedIn.

Step 1 – Set up and optimize your LinkedIn profile

Your LinkedIn profile is your resume online and should be the focus of your online branding initiatives. I’ve written blog posts covering every aspect of your LinkedIn profile:

  1. 3 Things that you need to know in order to optimize your LinkedIn profile
  2. 3 Things that will make or break your LinkedIn profile
  3. 4 Steps to choosing the perfect LinkedIn image
  4. What’s in a name? 4 Mistakes to avoid on LinkedIn
  5. 3 Tips to help you build an awesome LinkedIn headline
  6. How to create your own Google-able LinkedIn public profile
  7. 5 Reasons you should have a LinkedIn summary
  8. How to craft an outstanding LinkedIn summary
  9. How to add bullets and symbols to your LinkedIn profile
  10. LinkedIn Essentials: Finding keywords for your profile
  11. 12 Tips on how to improve your job descriptions on LinkedIn
  12. LinkedIn Skills and Expertise: Do’s and Don’ts
  13. LinkedIn Update: Skills and expertise
  14. 10 Simple fixes to turn your profile from zero to hero
  15. How to create LinkedIn profiles in multiple languages
  16. Is your LinkedIn profile missing something?

In addition to blog posts, I have a free ebook that you can download. It’s just been updated.

My Mastering LinkedIn ebook

My Mastering LinkedIn ebook

In summary, what you need to do is ensure that:

  • you have a professional image
  • your headline reflects what you do
  • you have included a summary of your experience and key skills. Include a call to action for example “connect with me using x email address”
  • you have recorded your work experience. If you have less than 3 jobs, then include any voluntary work you have done. LinkedIn required at least 2 previous jobs (with descriptions) and 1 current job as part of its assessment of how complete your profile is. This has a knock on effect as to where you appear in search results.
  • have included your education. Record your course modules in as courses and then link them to the relevant qualification. These courses will show potential employers what your qualification covers and they are searchable terms in their own right.
  • you have recorded your skills. Record the skills that you have been taught and have experience with. Do not embellish them.
  • you have reviewed the other sections available to you. These, such as publications e.g. your thesis or dissertation, patents and languages.

Note: LinkedIn added a number of sections specifically for students to help them showcase their skills. These include: courses, test scores, projects, organisations and honours and awards.

Once your profile is complete, then:

  • check the order that your sections appear, to make sure that the most relevant information is shown first.
  • check where you appear in search results using the keywords that you would expect potential employers to use. You should be near or at the top of those results.

If you need help optimising your profile, then consider asking someone to review it on your behalf. This is something I do. My profile assessments include an action plan of what improvements you should make.

Step 2 – Start networking on LinkedIn

Having a great profile on LinkedIn is pointless if no-one knows it’s there. When you are building your network start of with people that you know. If you have friends, family, alumni and colleagues on LinkedIn, then connect with them first. Next, if there’s a specific company that you’re interested in working for, then start following that company. Get a feel for the type of employees that work there, the qualifications and skills that they have, the language/jargon that they use, and get a better understanding of the type of candidate that works there. If you can, also look at the groups that employees of that company belong to. By being a member of the same groups, you start to become part of their network.

Start sending out personalised invitations to connect to the people that you’d like to connect with, and once you have made the connection, then start nurturing the relationship.

Step 3 – Start building your brand on LinkedIn

There are a number of ways that you can start building your brand on LinkedIn:

  • joining in discussions within LinkedIn groups
  • share other people’s posts
  • post your own updates.
  • start publishing your own posts on LinkedIn.

Step 4 – Start monitoring what jobs are available

In the Jobs tab, you have the ability to search for jobs. You can do this by job title, company or any other search criteria. Once you have carried out a search, you can save that search and get email alerts for any future jobs that meet that search criteria.

Start your research by analysing job postings to see:

  • what key qualifications are required by the companies
  • what skills are required for the jobs on offer
  • what experience is being asked for

If you can’t meet the key requirements of the job, then should you be applying it? You’re going to be in competition with people who do, and in all likelihood, those people will be shortlisted for interview as a result.

Being a proactive job hunter

Once you have your profile set up, started to build your network and have started monitoring and analysing the jobs that you could fill, you can move towards being proactive in your job hunting efforts.

One example that I came across, was a student who advertised on LinkedIn for an internship. This cost her money, but showed potential employers that she had initiative. She did in fact land an internship and a recent view of her LinkedIn profile shows that not only has she build up her profile, network and reputation, she now has a number of recommendations on her profile. I have no doubts that when this person finishes university, companies will be lining up to offer her a job. She has in essence used her time as a student to become a job magnet.


If you’re a student looking for work, then can I suggest that you take my free 30 day challenge? It will help you develop your job seeking skills. In addition, I have also developed a 28 page interview success workbook that is also free to access.

If you’d like me to take a look at your profile, then have a look at what is included in my profile assessments.

Take care for now

Karen x

Hacking the hidden job market

In my time as a job hunter, I’ve taken the traditional job hunting route of looking for jobs postings and applying for the jobs available to me. I’ve also been in the position of being able to access the hidden job market. I’ve been given jobs not advertised, and been found by recruiters looking for my specific skillset. For me, it’s took much less energy and was much less stressful when the jobs came to me and I didn’t have to seek them out. Wouldn’t you like to know how you could access the hidden job market?

Traditional Job Hunting

Traditional job seeking process

Traditional job seeking process

The traditional job hunting process can be broken down into a process of 4 parts:

Find a job

Jobs can be posted anywhere. From the advert in the shop window to job notice boards in the workplace or online, employers tend to work the numbers and post job adverts in the place where the most people who would be in a position to apply would see the post. This part of the process relies on the job posting being seen, but doesn’t take into account the hidden job market

Apply for the job

The job advert usually indicates how the person should apply. It could be in person, via application form or via a resume. Either way, this is where you indicate that you’re interested in the job and where you introduce yourself to the employer. But if the job is hidden, then how do you apply?

Job Interview

In the traditional job hunting process, candidates are whittled down into a few people who are considered capable of doing the job. The aim is to exam 100 job applications and get down to 5-10 suitable candidates. To do this, the screening staff must actively look for reasons to move people to the “no” pile. This could be poor design, spelling mistakes, grammar or just sending out a generic application or resume that has nothing to do with the job being applied for.

Get the Job

The aim of the job interview is to simply fill the post, so whoever is successful at interview gets the job.

The Hidden Job Market

Many employers use this traditional model for recruitment, so it is still valid, however, there is a hidden job market, where jobs aren’t even advertised, so how do you access it? Well, this system is sometimes based on referrals, where staff are paid a fee to find someone to fill a post and sometimes based on recruiters actively seeking out candidates. In either case, they are looking for you, not the other way round, and the only way of accessing the hidden job market is through personal branding and networking.

Hacking the hidden job market, requires a different job hunting process:

Hacking the job seeking process

Hacking the hidden job market

The foundation of this process is your personal brand. Without a positive reputation, online and off, of working hard and getting the job done, then you won’t be able to progress in the process. Employers can, and do, check out Google and social media to see what is being said about a person. If there is something negative, then you’ll be out of the running immediately.

LinkedIn should be your social media channel of choice for your professional online personal brand. You can then build up your reputation, generating profile views that lead to invitations to connect. Those people who take the time to develop relationships with their connections start to convert those relationships from online connections to offline job champions. If as part of your job hunting strategy, you target people working for companies that use a referral process, or recruitment agent that specialises in providing employers with candidates with your skill profile, then you are moving towards hacking the job hunting process.

Next steps

If you’d like some help with your personal branding efforts, and optimising your LinkedIn profile, then why not book your free 30 minute mini-consultation with me. We can discuss where you are now and how I can help you get the job you want.

Related articles:

My 10 Commandments for Job Magnets

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My last post was my 10 commandments for LinkedIn, today’s post is focusing on Job Magnets.

What are Job Magnets?

Job magnets are those people who seem to attract jobs to them. You may well be a job magnet yourself or know someone who never has a problem getting a job. I used to be a job magnet. I had recruiters ringing me up to see if I was available for work. I once applied for a job, didn’t get it, but the organisation created a whole new job, just for me. It’s an amazing feeling being wanted, but it takes time to get there.

If you’d like to become a job magnet in the future, then these are my 10 commandments:

1. Thou shalt recognise that thou ist unique, with thine own values, skills and experiences, for thy hast travelled thine own journey.

There is only one you, so best the very best version of you that you can be. Don’t compare yourself to others. They are on their own journey and may have advantages or disadvantages that you’re not aware of.

You have a unique set of gifts, value them. If you don’t who will? If you don’t know what they are, then take some time to find out. Try one of the career assessment tools and the VIA strengths assessment tool.

2. Thou ist responsible for thine own employability, for it is by taking responsibility that thy takes control.

You and you alone are responsible for your career, and for getting you a job. Learn to look at the recruitment process from the employers point of view, looking at what problems they have, so that you can demonstrate to them that you are the solution. Learn to build tailor-made resumes that get you interviews for the jobs that you want, and learn how to ace job interviews. You need to master these basic job hunting skills to be able to get to that point in your career where people seek you out for a job that they have in mind for you.

3. Thou shalt set career goals for thyself, for it is by meeting these goals that thy career willst develop

When you set out on any journey, you usually have a destination in mind. For a long journey, you’ll map out the different stages of the journey, stop off point refueling etc. You’ll also think about how you’re going to get there. The same applies to your career. Take to time to think about where you would like to be in 5 years time, and 10 years time. And then think about how you are going to get there. What actions will you need to take to get there for example does the job you want have a basic requirement for an MBA? In which case, what do you need to get on the course? What is the cost, the pre-requisites in terms of experience and qualifications?

4. Thou shalt work smart, as well as hard, for no-one’s headstone mentions thy job.

Hard work never killed anyone, but it will leave you burnt out if you’re not careful. Learn how to manage your time and prioritise your tasks, so that you’re effective at work. Make sure that you take time for yourself and your family.

5. Thou shalt recognise the importance of continuous professional development, for in this way thy shalt develop the knowledge and skills to become an expert in thy field.

As part of my nursing registration I was required to complete 5 days professional development every 3 years, and to maintain a professional portfolio that could be requested by the Nursing and Midwifery Council at any time. However, I soon learnt that I needed to take responsibility for my own professional development. When needed, I paid to attend the courses that would help my career, taking annual leave where needed. In many cases this was the only way that I could develop the skills to take my career to the next level.

6. Thou shalt build thine own personal brand, for thou dost recognise that thy reputation goes before thee.

Personal branding is just a fancy way of saying your reputation, but it goes further than that, because it encompasses your online and offline, personal and business personas. Decide what you want to be known for, and then build your personal brand from the bottom up, creating your own toolkit as you go.

It’s important not just to build your reputation, but also to manage it. Look at where you are visible and identify ways of increasing your visibility across the 3 areas of people, places and events. Check out this post to access the free download.

7. Thou shalt develop thy own personal code, for it is through integrity that we learn to trust and respect you.

My overriding code is to treat others as you would like to be treated. Whether it is the CEO or the janitor of the office building, treat all people with kindness and respect. Develop your own personal code, so that, like Gibbs in NCIS, people come to know, trust and respect you, because they understand the moral code and framework that you live by.

8.  Thou shalt work at building thy network, for it is in thine network that thine next job will be found.

You have different circles of friends and colleagues, and these may be online and off. To widen your network, you’ll need to go to places where you’ll meet new people

Access the hidden job market by building your reputation and your network, so that if a job becomes available, the key staff (managers and HR staff) will think of you as the perfect candidate.

9. Thou shalt only make promises that thy can keep, for it is through credibility that we build influence.

At an influencing skills course that I attended many moons ago, the trainer said that she would give £1 to the first person to stand up. After a few minutes of everyone looking at each other, one person stood up, and was promptly given £1. The trainer then said again that she would give £1 to the first person to stand up. As a group we all stood up. The trainer had kept her promise and everyone recognised that. She had built her credibility.

Credibility is the foundation of building influence, and keeping your promises helps build your credibility. People will come to you because if you say you’ll do something, you’ll stick with it until it’s completed.

10. Thou shalt try and engage thy brain before thy mouth, for what thou sayest may come back to haunt thee.

I live in Ireland, where there isn’t 6 degrees of separation, more like 2 1/2! Everyone knows everyone else, and when you meet someone new, the conversation starts with where you’re from so that they can find shared connections. So if you make a derogatory comment about someone, it will get back to them. Guaranteed.

The workplace is similar. Even within some industries it seems like everyone knows someone who knows someone. So before you say something negative about someone, ask yourself: would you say it to their face, could you back it up and how would they feel if you did? If you wouldn’t say it to the person’s face, then don’t say it behind their back.


So that’s my 10 commandments for job magnets. Would you have included something different? What would that be?

These 10 commandment can be downloaded as a pdf 

Related posts:


Recruitment from the recruiter’s point of view

Recruitment from the recruiter's point of view

Recruitment from the recruiter’s point of view

As a student nurse, one of the pivotal moments of my career was when I failed an exam. If I failed the re-take, then I was out. My nursing career would be over before it even started. After the results were published, I arranged meeting with my tutor to discuss my exam and why I failed it.  In doing this, she had me look at the exam and showed me how it was marked by the examiners. If there were 4 marks for the questions, then they were looking for four points to be made. By approaching the exam from the examiners point of view, I was better able to revise the key points that would come up, and then mark my own exams before the end of the exam, so that I was more confident about passing them. I’ve rarely failed an exam since.

After I qualified as a nurse, my first job was to get… well, a job. I found that by looking at the recruitment process from the hospitals point of view, I could create résumés and complete application forms that got me interviews. When you look at the recruitment process from the recruiter’s point of view,  you can see where the pitfalls are and avoid them.

From the organisation’s point of view, there are four parts to the recruitment process:

  1. Identifying a job and creating a job description. It may be a new job or replacing someone who’s leaving but for whatever reason, an organisation needs to recruit a person to fill a job. To find the right candidate from all the people in the world, they need to narrow down the criteria to identify what makes a person the right candidate for the job. This is usually in the form of a person’s skills, experience and education. Some jobs may also require that a person be registered or affiliated with a specific organisation, for example, as a nurse I was required to be registered with the Nursing and Midwifery Council.
  2. Attract suitable candidates. Once an organisation has agreed and funded a post, the next job is to attract candidates to the job. Where they choose to advertise the role will depend on the type of job and the pool of candidates available. In some cases, the pool of candidates is so small that the organisation uses specialist recruitment agents that have links to the right types of candidates, in some cases, the pool of candidates is so large, a simple advert in the local paper is sufficient to find candidates.
  3. Screen the candidates. Once an organisation has received interest from a sufficiently large group of candidates, the next job is to narrow them down to a small group of people to interview. There are many ways that this can be done, but the first option is to review the resumes or application forms sent in to see how far they match the job description.
  4. Hire one or more candidates. The shortlisted candidates are usually invited for interview. This may be an initial telephone interview, followed by a face to face interview. There may be tests, such as psychometric tests or candidates may be required to deliver a presentation. Either way, at the end of this process, the candidates are narrowed down to the one person who gets the job.

The one thing to take note is that from the recruiter’s point of view they are trying to whittle down 100+ applicants down to one. All of them may be equally qualified and experienced for the job, so how does the company get to that one person? By picking fault with the initial résumés and actively looking for reasons NOT to hire the person. Whitcomb (2010) cites 14+ pet peeves of recruiter’s in terms ofrésumés. The top 5 were:

  • spelling mistakes and typos, for example manger instead of manager. Some typos won’t be picked up by spell check because they are correctly spelt words, just not in the context of the résumé.
  • poor grammar. Grammar is the set of rules that explain how words are used in a language, for example using capital letters for names and at the beginning of a sentence. The most common mistakes are in the use of there/their/they’re, its/it’s, and your/you’re.
  • no chronological listing of work.When you list your work experience in reverse chronological order, future employers can see your career progression.
  • lack of accomplishments. In every job you do, you are contributing to the organisation in some shape or form, otherwise, why employ you? But if how you contribute to an organisation isn’t clear in your résumé, then how would a future employer know how you could contribute to their organisation?
  • lack of dates. Whether it’s when you completed your education, or the dates that you worked for an organisation, leaving them out means that potential employers can’t work out how much experience you have.

If you want to get to the interview stage of the recruitment process, then don’t give the person reviewing your résumé or application a reason to put your application in the bin.

Creating customised résumés that get interviews

If you want to get an interview, then your best chance of success if by using a customised résumé. These are my 6 steps

  • Analyse the job description, identifying the organisations requirements for the role in terms of qualifications, skills, experience and language/jargon. Compare this to your master résumé to see where you meet or exceed these key requirements. If you don’t meet the requirements for example, key qualifications, then you may not be suitable for this job. In which case, could you undertake a course in the future?
  •  Choose a design for your résumé. If you joined the GET THAT JOB challenge on, you’ll see our full range of résumés. Challenge members can also access some samples in the “file” tab in the Facebook group.
  • Compile a summary statement for use at the beginning of your résumé, that shows how you meet the essential criteria for the job that you’re applying for.
  • Copy and paste the relevant experience, adding achievements that speak to the role you want. Include other relevant sections such as skills, education and professional memberships.
  • Tweak the keywords in your résumé, so that they match the jargon used in the job description.
  • Proof read you résumé for spelling and grammar mistakes, and make sure that it reads well.

Viola! By understanding the recruitment process, and generating customised resumes, you will increase your chances of getting a job.

Adapted from my 30 day challenge.

My 30 Day Job Seekers Challenge

My 30 Day Job Seekers Challenge



If you’re looking for a job, then why not take my free Get That Job challenge? It covers preparing a resume that gets you interviews, building a killer LinkedIn profile, networking and interview skills. Alternatively my Get That Job Club has an exclusive range of courses and resources designed to help you get the job that you want. Try it for 1 month for only €5.

If you’d like some 1:1 help and support, then consider becoming a VIP client. My VIP package includes 13 weeks resume and LinkedIn coaching, weekly coaching calls (in person, by phone or via Skype), email support and so much. Check it out.

Take care for now

Karen x

Job Magnet tools: 5 Books that job magnets should read

5 Books all job magnets should read

5 Books all job magnets should read

I love reading and have nearly 1000 books on my Kindle, however, in terms of helping people looking for work, there are 5 best-sellers that I would recommend to anyone looking to become a job magnet. To me, a job magnet is someone who:

  • works hard
  • has a great reputation in their field of expertise
  • works well with others, never losing their cool
  • is able to communicate their value to others

To achieve this they need to:

  • know themselves and understand their value
  • be able to communicate that value for example on a resume and in interview
  • have a strong personal brand
  • have a strong network of contacts
  • work with emotional intelligence

For this reason, these are my list of 5 books that job magnets should read:

What colour is your parachute? 2015: A practical manual for Job-Hunters and Career-changers by Richard N. Bolles

The job-hunters bible. It’s full of exercises to help you find your mission in life and the 16 tips about interviewing for a job are a must-read for every job hunter.

Working with Emotional Intelligence by Daniel Goleman

Did you know that your EQ, rather than your IQ is a key determiner to how successful you’ll be. Learn about the 12 personal competencies  and 13 key relationship skills, and take your career to the next level.

Resume Magic: Trade secrets of a professional resume writer by Susan Britton Whitcomb

This is my resume writing bible. It has great checklists and so many resumes to give you ideas on presentation and content. My copy is always close by. I wouldn’t be without it.

The Rules of Work: A definitive code for personal success by Richard Templar

Richard Templar came up with 108 rules for work.  Whilst many would be seen as common sense, taken as a whole, it’s a blueprint for success at work. Just make sure that you have the work/life balance sorted.

Personal Branding for Dummies by Susan Chritton

Learn how to market yourself by learning about your value in the workplace and how you can communicate this to the rest of the world.

These are my top 5 books that job magnets should read, but there are many more out there. What are you favourites? What should I add to my reading list? I’d love to hear what you say so please post a comment below.


Many self-publishing authors have free promotions on Amazon, so if you navigate to the Kindle Bestsellers lists, choose the “Top 100 free” tab. Next find the Careers section in Business and Finance and you can download lots of free books offering job-hunting advice.

Take care for now

Karen x

Job Magnet tools: How to create your own job board

How to create your own job board

How to create your own job board

Did you know that more and more jobs are being posted online via social media? The main reason is that posting a status update on Twitter, LinkedIn and Facebook is free.  However, the downside is that even though you may follow the right companies and recruitment agents, you still may not see their jobs in your feed.

So what if I could show you how to capture all those tweets and see them more easily? Well this is something that Tagboard does. It publishes all the posts sharing the same hashtag (#), for example when you look at my job board, you’ll see posts that include the #jobfairy. There are a number of different hashtags used by recruiters:

  • #job
  • #jobs
  • #hiring
  • #career

Create your own job board

Google “tagboard” or navigate to

  • Click on [Get a Tagboard], in the top right hand corner

You are given a series of options to set up an account.

  • Click on [Get a free TagBoard]
  • Click on [Sign in with Twitter] and then authorize the app

Now you can create your Tagboard

  • Click on [Create a tagboard]
  • In the textbox, enter your hashtag keyword.

You can now add a description and complete the settings.

Take a look at your new tagboard.



If you’re looking for a job, then why not take my free Get That Job challenge? It covers preparing a resume that gets you interviews, building a killer LinkedIn profile, networking and interview skills. Alternatively my Get That Job Club has an exclusive range of courses and resources designed to help you get the job that you want. Try it for 1 month for only €5.

If you’d like some 1:1 help and support, then consider becoming a VIP client. My VIP package includes 13 weeks resume and LinkedIn coaching, weekly coaching calls (in person, by phone or via Skype), email support and so much. Check it out.

Take care for now

Karen x

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