by Karen Brown | Jan 19, 2014 | Author Platform, LinkedIn profiles
One of the biggest mistakes people make on LinkedIn is a poor choice of photo or no perfect LinkedIn image at all. Having no photo actually affects where you appear in LinkedIn search results,because it counts towards the completeness of your profile. This is why...
by Karen Brown | Jan 4, 2014 | Author Platform, LinkedIn profiles
When you are job seeking, you are essentially looking to match your skills and expertise to the jobs that you are applying for. To do this, you look at two things: the job advert the job description By analysing these two resources, you can pick up on the...
by Karen Brown | Dec 6, 2013 | Author Platform, LinkedIn profiles
LinkedIn is, by far, my favourite social media channel, but as the number of users increases, it’s makes getting found much more difficult. In helping people to optimise their profile, I’ve found the biggest challenge people have is their lack of understanding of how...
by Karen Brown | Nov 24, 2013 | Author Platform, LinkedIn network
As LinkedIn gathers more and more users, it’s actually getting harder and harder to get found. If you carry out a search on any given skills, there are potentially millions of candidates there. Great for recruiters, not so great if you’re looking for a...
by Karen Brown | Nov 20, 2013 | Author Platform, LinkedIn profiles, Personal branding
When I review someone’s profile, one of the first things that I check for is if they have personalised their URL. When LinkedIn creates your profile it assigns a random link made up of your name, letters and numbers. This link can then be used by LinkedIn...
