by Karen Brown | Jan 8, 2024 | Author Platform, Social media
If you’re a self-publishing author, mastering social media engagement is key to developing and nurturing your author platform. At the heart of this is delivering consistent value and keeping your followers hooked on your every post. In this post, discover 10...
by Karen Brown | Jan 1, 2024 | Author Platform, Social media
In this post about planning your social media strategy for non-fiction authors, we’ll look at how you can build your author platform using social media. As a non-fiction author, your book is the cornerstone of your expertise and a powerful tool for growing your...
by Karen Brown | Oct 6, 2015 | Author Platform, LinkedIn profiles, Personal branding
When I was a child, my mother always used to say that I had brains, but no personality, and that my sister had tons of personality but no brains. The funny thing is, when someone sticks a label on you, especially someone in such a position of influence, that label...
by Karen Brown | Aug 10, 2015 | Author Platform, LinkedIn profiles
The no.1 question that I get asked about in relation to LinkedIn is: how do I get to the top of LinkedIn search results? Most people get that being at the top of the search results means that they will get found by people looking for someone with their knowledge,...
by Karen Brown | Jun 1, 2015 | Author Platform, LinkedIn profiles
I’ve written A LOT about LinkedIn, so my 10 commandments should be familiar to you, but for fun, I’ve put them together here: 1. Thou shalt have a professional image on thy LinkedIn profile, for this is how thy future employers, business partners and peers...
by Karen Brown | Apr 23, 2015 | Author Platform, LinkedIn profiles
I love it when I get a request to analyse someone’s LinkedIn profile. Over time, I’ve developed a template that I use for clients. This template looks not just at what is there, but what is missing. Many people massively under-sell their achievements by...
