by Karen Brown | Jan 19, 2014 | Author Platform, LinkedIn profiles
One of the biggest mistakes people make on LinkedIn is a poor choice of photo or no perfect LinkedIn image at all. Having no photo actually affects where you appear in LinkedIn search results,because it counts towards the completeness of your profile. This is why...
by Karen Brown | Jan 4, 2014 | Author Platform, LinkedIn profiles
When you are job seeking, you are essentially looking to match your skills and expertise to the jobs that you are applying for. To do this, you look at two things: the job advert the job description By analysing these two resources, you can pick up on the...
by Karen Brown | Dec 6, 2013 | Author Platform, LinkedIn profiles
LinkedIn is, by far, my favourite social media channel, but as the number of users increases, it’s makes getting found much more difficult. In helping people to optimise their profile, I’ve found the biggest challenge people have is their lack of understanding of how...
by Karen Brown | Nov 20, 2013 | Author Platform, LinkedIn profiles, Personal branding
When I review someone’s profile, one of the first things that I check for is if they have personalised their URL. When LinkedIn creates your profile it assigns a random link made up of your name, letters and numbers. This link can then be used by LinkedIn...
by Karen Brown | Nov 16, 2013 | Author Platform, LinkedIn profiles
When you created your LinkedIn account, you were asked for your current job title. This then becomes the headline for your LinkedIn profile. Why is your awesome LinkedIn headline important? You only get one chance to make a good impression, and so when you appear in...
by Karen Brown | Nov 9, 2013 | Author Platform, LinkedIn profiles, Personal branding
You’re probably wondering what’s the point of this blog post. Surely, no-one gets their name wrong on LinkedIn. Well actually, whilst they won’t spell it incorrectly, there are some mistakes that people do make, and because it’s the persons...
