by Karen Brown | Dec 6, 2013 | Author Platform, LinkedIn profiles
LinkedIn is, by far, my favourite social media channel, but as the number of users increases, it’s makes getting found much more difficult. In helping people to optimise their profile, I’ve found the biggest challenge people have is their lack of understanding of how...
by Karen Brown | Nov 24, 2013 | Author Platform, LinkedIn network
As LinkedIn gathers more and more users, it’s actually getting harder and harder to get found. If you carry out a search on any given skills, there are potentially millions of candidates there. Great for recruiters, not so great if you’re looking for a...
by Karen Brown | Nov 20, 2013 | Author Platform, LinkedIn profiles, Personal branding
When I review someone’s profile, one of the first things that I check for is if they have personalised their URL. When LinkedIn creates your profile it assigns a random link made up of your name, letters and numbers. This link can then be used by LinkedIn...
by Karen Brown | Nov 16, 2013 | Author Platform, LinkedIn profiles
When you created your LinkedIn account, you were asked for your current job title. This then becomes the headline for your LinkedIn profile. Why is your awesome LinkedIn headline important? You only get one chance to make a good impression, and so when you appear in...
by Karen Brown | Nov 9, 2013 | Author Platform, LinkedIn profiles, Personal branding
You’re probably wondering what’s the point of this blog post. Surely, no-one gets their name wrong on LinkedIn. Well actually, whilst they won’t spell it incorrectly, there are some mistakes that people do make, and because it’s the persons...
by Karen Brown | Sep 21, 2013 | Author Platform, LinkedIn profiles
LinkedIn has two primary functions. The first is to create your personal brand by developing your personal profile. The next is social networking and this is were your networking screens come in to it. There are 3 LinkedIn basics – your Network screens:...
