by Karen Brown | Feb 1, 2013 | Author Platform, LinkedIn network, LinkedIn profiles
LinkedIn is THE place for business people to connect and network, so it is only natural to have a business profile on LinkedIn, too. In the same way a personal profile can display skills and expertise, a business profile can showcase the company and communicate with...
by Karen Brown | Jan 2, 2013 | Author Platform, LinkedIn profiles, Social media
LinkedIn provides the option of including 3 website links on your LinkedIn profile. For small business owners, these should be thought of in terms of your overall social media strategy, and so should include: your company website homepage your Facebook business page a...
by Karen Brown | Dec 27, 2012 | Author Platform, LinkedIn profiles, Social media
I’ve looked at a few clients LinkedIn profiles in my time and as a result have developed a quick checklist to identify any work needed. You can use this to check your profile and see what changes you need to make. You can start to assess your LinkedIn profile!...
by Karen Brown | Dec 23, 2012 | Author Platform, LinkedIn profiles
When you set up your LinkedIn account, LinkedIn will provide you with a URL made up of letter and numbers for your public profile. You can the add this to documents such as your business card. This URL can be personalised so that it looks more professional. Here’s...
by Karen Brown | Dec 21, 2012 | Author Platform, LinkedIn profiles
Have you already gotten some tips to optimise your LinkedIn profile? You will find them here. At the moment, I have over 200 connections on LinkedIn, but there are some simple mistakes that people are making with their profile. Here are the common ones: 1. No Photo...
by Karen Brown | Dec 14, 2012 | Author Platform, LinkedIn network, LinkedIn profiles
A strategy is quite simply a plan of action and with LinkedIn, the old adage “you can tell a lot about a person by the company they keep” assumes a whole new meaning, so it really is a good idea to have a strategy in mind when connecting with people. How to develop a...
